Project Spotlight: Killabears with Founder & CEO Ben Cohen

Sam (Director of Research, PROOF) chats with Killabears Founder & CEO Ben Cohen about PFPs, NFT communities, and royalties. They discuss the history and the 10-year vision for Killabears, and lessons learned along the way. Finally, the two talk about building a PFP NFT brand in the current NFT landscape. 
Follow Ben on Twitter | https://twitter.com/mr_benft 
Follow Killabears on Twitter | https://twitter.com/killabearsnft 
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00:00 Intro
02:11 Long-Term Viability for PFPs
05:31 Killabears
-History
-Animation
-Target Market
13:41 Accessibility
15:21 10-Year Vision for Killabears
17:05 Ben’s Intro to Web3
22:40 Marketing & Building the “Next Marvel Universe”
27:09 Lessons Learned So Far
29:26 Community Interactions
33:40 Royalties
38:08 Open Editions
44:07 Building a Brand