100 PROOF Live: Artist Spotlight - Jordan Lyall & Snowfro

Kevin (CEO, PROOF) is joined by Derek (Collab+Currency), Amanda (PROOF Culture & Community), Sam (PROOF Director of Research), and special guest Jordan Lyall (CEO, Prohibition.art) for a special live audience show. They discuss the state of NFT royalties and what it will take to move the space forward. 
The crew is joined by Erick “Snowfro” Calderon (CEO, Art Blocks Inc.) to discuss Jordan & his latest generative art project, heart + craft. They talk about the two met, the inspiration behind the project, why they decided on an “inclusive edition,” nerd out on traits, talk digital x physical, and take some questions from the audience. 
Follow Jordan on X | https://twitter.com/JordanLyall 
Follow Snowfro on X | https://twitter.com/ArtOnBlockchain 
heart + craft website | https://heartandcraft.xyz/ 
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0:00:00 Intro
0:00:31 Host Chat
0:05:28 NFT Royalties
0:21:43 Artist Spotlight: Jordan Lyall & Snowfro
heart + craft | https://heartandcraft.xyz/ 
Prohibition.art | https://prohibition.art/project/heart-craft 
0:42:18 heart + craft Rarity Structure
0:48:20 Mint Info + Physicals
0:58:18 Outro