Why You Should Hire a Chief Audience Officer
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Co-hosts Eric Franchi and Joe Zappa explain why you should hire a chief audience officer. The discussion includes:The 3 things adtech customers really care aboutWhy most adtech companies' theories of victory are wrongWhat to look for in a chief audience officerWho in adtech is a good example of a potential CAOAlso, here is the My First Million episode we discuss on the pod: https://open.spotify.com/episode/4qNgPuS5aePbWSgjdsKn2o?si=PHfj0u_TTEKLAOV67p1QLQ
Why You Should Hire a Chief Audience Officer