Episode 91: Your best marketing strategy as an artist is your essence

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Marketing and artists have a love-hate relationship. But what if it didn’t need to be this way?
Artists go into art because they want to paint, to create, to be in flow, to fall in love with their subject matter and materials, to be moved. They do not go into art to become a master marketer, be tied to email and promotional schemes, be constantly brainstorming new content, or thinking of new ways to meet collectors. The marketing that an artist inevitably becomes sucked into once they decide to be a professional artist can be soul-sucking and quite frankly, derail their artistic work in an endless hamster wheel of content creation and empty promotion. Because if all of your time is spent marketing, where is the art? All of the artist’s energy has gone to the external, seductive lure of more exposure.
What if the solution is simply your essence?
Opportunities, collectors and opportunities are drawn to who you are as a person and an artist. The qualities you hold are inherent within you—the color of your soul cannot be replicated. What if you focused more on BEING your highest expression of self and sharing that…rather than running to keep up with the more, more, more demand of marketing.
What if you came at it from underneath, from deep within your soul, knowing that every time you share of yourself, wether it is an email, a sketch, a phrase….it is a sacred gift to your community. It is special. This knowledge and different way of looking at it will move you to speak and create, to ‘market’ differently, and will cut through the noise.
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Learn more about Jessica's artwork here: https://www.jessicalibor.com ~ Explore courses and coaching for artists here:  https://www.thevisionaryartistssalon.com ~ Explore and enroll for the Luminary Artist Academy here: https://www.thevisionaryartistssalon.com/luminary-artist-academy  Contact Jessica at jlibor@jessicalibor.com or on Instagram at @jessicaliborstudio and @thevisionaryartistssalon ~ Free guide to selling your art online authentically:
CLICK HERE FOR THE FREE GUIDE!
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