Brand Building, Business, and Life with Joie Rucker

Jenny is joined by Joie Rucker, co-owner and founder of Serra Brand by Joie Rucker. If the name Joie sounds familiar, it should. The mega successful contemporary clothing line sits in top stores worldwide as evidence of the creative genius of namesake, Joie Rucker. With each new endeavor, her proven impact as an artist, designer and product innovator in the industry is matched only by an elite few. She has played a vibrant and integral role in the development of many brands; most specifically making her mark in the contemporary sportswear and designer denim market--as a creative force at Levi Strauss, Guess, Joie, CJ by Cookie Johnson and Rich & Skinny. Joie's singular ability to transform simple, casual and well-loved pieces into luxury items is her signature. Learn more about the Style & Soul Retreat: www.wdsbyjennylivits.com/events Follow Jenny on Instagram: wds_byjennylivits Learn more about Jenny: www.wdsbyjennylivits.com Shop Pink Lagoon: www.pinklagoon.com For inquiries about the podcast, please email andrea@thesoulsolution.co.