Why Having a Niche is Important with Ben Miller

Join Jen and guest Ben Miller discuss why having a niche in today's market is important and makes you stand out more as a realtor, loan officer, or entrepreneur. Stay tuned to learn more.  
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Hey everyone. Welcome back to Mortgage Lending Mastery. Let me now take the opportunity to introduce you to Ben Miller. He is a mortgage loan officer in Tennessee. His focus or niche is veterans, we are going to talk all about niches today. He also teaches continuing education classes. So welcome to the show. We are happy to have you.
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About Ben Miller
While Ben Miller has lived in East Tennessee for the last 23 years, he was born and raised in the rural Midwest. Born in Illinois, he lived in rural Iowa as well. He comes from a long line of farmers that still farm thousands of acres and raise thousands of head of livestock in Central Iowa today. The farmer mentality is the foundation for how Ben operates in the mortgage industry. Ben grew up the youngest of four children in a Baptist preacher’s home. After graduating high school in 2000, Ben set out on a new adventure and moved to east Tennessee. After a brief stint in insurance, Ben became a licensed Mortgage Loan Originator in October of 2013. From that day until August 2018, he worked with an amazing team of people. They built the most successful Homes for Heroes mortgage branch in America. His father also served in the military, as did several of his friends and colleagues. He wanted to better serve our Veterans and Active Duty servicemembers. So, he left that branch to create a better mortgage experience for Veterans. Unfortunately, he was met with health issues that landed him in the ICU towards the end of 2018. After some time had passed for recovery, he partnered with American Mortgage Network in April 2020. With low margins and over 50% of the workforce being military, he could properly focus on helping Veterans use their VA Home Loan benefit. He was a moderator with Vetted VA for 2 years. The testing and knowledge he gained there has been crucial in his ability to help Veterans and Active Duty get a home loan when they would otherwise be denied. Today, Ben is working on being hyper local. Having recently moved 120 miles east, but still in Tennessee, he is establishing himself in an area that is very loyal to their referral partners. He teaches marketing classes and VA loan classes to the local real estate agents. He also utilizes video database marketing, which is his bread and butter when it comes to staying in front of people to gain referrals.
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