[GREATEST HITS] #152: Paddy Galloway – The most sought-after YouTube consultant on the planet

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EPISODE DESCRIPTION
Paddy Galloway is the most sought-after YouTube strategist in the world.
He’s worked with clients like MrBeast, Jesser, Ryan Trahan, and Noah Kagan. All in all, his clients generate 750 Million views PER MONTH.
And that’s because Paddy puts most of his focus where other people don’t: pre-production.
So in this episode, you’ll learn:

What makes a great video idea

How to develop great titles and thumbnails

Why it’s better to take a few BIG swings rather than a lot of small swings

And why YOU should be spending more time in pre-production

Full transcript and show notes
Paddy's Website
Follow Paddy on Twitter / Instagram / YouTube
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TIMESTAMPS
00:00 - The Godfather of YouTube Strategy
00:55 - Spend MORE Time In Pre-Production
04:22 - What Makes a Great Video Idea?
09:44 - Importance of Packaging
11:44 - YouTube Title Best Practices
14:25 - Thumbnail Best Practices
16:48 - Using Text in Thumbnails
18:17 - Action & Curiosity Loops in Thumbnails
21:09 - How to Brainstorm Great Titles
24:53 - Developing Multiple Thumbnail Concepts
27:23 - Content Buckets
29:51 - Why You Need to Take Bigger Swings 
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RECOMMENDED NEXT EPISODE
→ #167: Jenny Hoyos
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