#168: Alexandra Watkins – How to invent a GREAT brand name.

Alexandra Watkins founded Eat My Words in 2005. She is a brand name expert and the author of the best-selling creativity book, Hello, My Name is Awesome
Her branding firm, Eat My Words, has made a name for itself by cooking up unforgettable names and working with clients from Amazon to Coca-Cola, Disney, Google, and Twitter.
Before starting Eat My Words, as a freelancer, Alexandra actually named Wendy's Baconator!
In this episode, you’ll learn:

The SMILE and SCRATCH test to help you identify good names and disqualify bad ones

How important domain names are, including whether .com is important

How to get a good .com even if your first choice is taken

Whether premium domains are worth it or not

And if and when you should consider a rebrand if you're not satisfied with your current name

Full transcript and show notes
Alexandra's Book / Website / Facebook / LinkedIn / Twitter
SMILE and SCRATCH test
How I rebranded my newsletter
How I rebranded my podcast
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