#150: Jamie Rawsthorne – How to steal an idea (and get millions of views)

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EPISODE DESCRIPTION
Jamie Rawsthorne is formerly half of the Zac and Jay show and is a current Youtube advisor to clients like Codie Sanchez and Morning Brew.
In 2018, Zac and Jay posted "We Entered the World’s Strangest Sport," a video where they take part in the age-old Welsh tradition of bog snorkeling. That video was the catalyst for the channel's explosion, becoming one of the fastest-growing channels on YouTube.
Jamie helped grow the Zac and Jay show to 900,000 subscribers…and then he left.
So in this episode, you’ll learn

What’s working on YouTube today

Where YouTube is headed

How YouTubers can monetize their channel

And how to steal ideas for your own channel

Full transcript and show notes
Follow Jamie on Twitter / Website
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TIMESTAMPS
00:00 - Steal Like a YouTuber
01:46 - How YouTube Has Changed Since 2018
04:11 - Does the Algorithm Hurt Innovation?
07:31 - How to Steal Videos Ethically
09:50 - How to Evaluate Video Performance
11:15 - Don’t Overthink Thumbnails
14:05 - Is YouTube TOO Optimized?
14:56 - Our Lovely Sponsor Uscreen
16:23 - Entertainment YouTube VS Education YouTube
17:43 - The Truth About YouTube Podcasts
19:46 - Monetization and Your Relationship with Your Audience
23:52 - All YouTubers NEED an Email List
27:05 - Dealing With Burnout
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RECOMMENDED NEXT EPISODE
→ #159: Nuseir Yassin
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