#144: Bari Baumgardner – How to create the perfect 3-day event (IRL or virtually)

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EPISODE DESCRIPTION
Bari Baumgardner is the founder of SAGE Events. Bari has been in events since the 90s and has worked with some of the biggest names in business.
When Tony Robbins was figuring out how to build his legendary virtual event stadium, he got in touch with Bari.
In this episode, you’ll learn:

How to create a perfect event

The perfect event format

The costs associated with an event

How you can earn revenue outside of ticket sales


Full transcript and show notes
Follow Bari on Instagram / Facebook / YouTube
Bari's Website
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TIMESTAMPS
00:00 - She Generated $500 MILLION in 2 YEARS
01:32 - Live Events are High Stakes
02:33 - “The Big Why” Exercise 
06:54 - How Early Should I Plan for an Event?
09:40 - In-Person Event Costs and Cash Flow
14:26 - Location and Time Cost Differences
16:33 - Travel Considerations
19:58 - Budgeting for Events
22:17 - Be the Authority NOT the Expert
24:46 - The Best Event Length
27:22 - The PERFECT Event Format
31:08 - Events Need a Purpose
36:06 - You Don’t Need Guest Speakers
41:19 - Converting Your Audience for an Event
45:41 - How to Make the Perfect VIRTUAL Event
51:47 - Logistics of Virtual Events
55:13 - How to Limit Audience Distractions
57:06 - The Pressure of Working with Tony Robbins
01:01:23 - Next Steps to Take
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RECOMMENDED NEXT EPISODE
→ #187: Michael Stelzner
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