#141: Sean Cannell – How YouTube is changing and what works in 2023

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EPISODE DESCRIPTION
Sean Cannell is the founder of Think Media and the author of YouTube Secrets.
Think Media has nearly two and a half million subscribers and their videos have been viewed hundreds of millions of times.
Sean is one of the most respected voices in the world of YouTube, and he says that the game is changing. 
In this episode you’ll learn:

What types of videos are doing well on YouTube today

What metrics you should be paying attention to

Sean’s Perfect Video recipe

The video opportunity on social media INCLUDING Twitter

Full transcript and show notes
Follow Sean on Instagram / Twitter / Facebook / LinkedIn/ Website
Think Media YouTube
The Think Media Podcast / YouTube
YouTube Secrets Book
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TIMESTAMPS
00:00 - Is it too Late to Start on YouTube?
01:24 - What Video Length Performs Best?
05:01 - How Growing on YouTube Has Changed Recently
10:10 - The Ground Floor Opportunity for Creators
16:05 - Browse Traffic Vs Search Traffic
19:49 - Researching for Video Ideas
24:22 - How the Suggested Algorithm Works
31:22 - Sean’s Recipe for PERFECT Videos
39:08 - Video Opportunities on Twitter
45:06 - Facebook and Instagram Reels
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RECOMMENDED NEXT EPISODE
→ #129: Hayden Hillier-Smith
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