#139: How Brennan Dunn is Designing and Pricing His New Course Product

EPISODE DESCRIPTION
Brennan Dunn is a friend and a man of many skills and accomplishments – he’s a writer, marketer, developer, and even designer.
Brennan built Palladio, the tool I used to create my email templates. He co-founded RightMessage, an incredible software for segmenting your email subscribers. And these days, he writes a fantastic blog called Create & Sell where he’s documenting all that he’s learned over the years.
We were talking over email recently and he told me he’s actually creating something new under the Create & Sell brand – a platform that pulls in EVERY course lesson he’s ever made and will create custom learning pathways based on a student intake survey.
This is what he wants to build as a single product offer over the coming months and I REALLY wanted to dig into it with him.
So in this episode, you'll hear a conversation between Brennan and me talking through what that might look like.
We talk about positioning, pricing, marketing, and more.

Full transcript and show notes
Follow Brennan on Twitter
Brennan's Newsletter / RightMessage / Palladio

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