#136: Kevin Parry – How he goes viral on EVERY platform

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EPISODE DESCRIPTION
Kevin Parry is a stop-motion animator and video wizard who creates fun animation and mind-bending illusions.
Kevin has a knack for going viral – and, as a result, he's built a massive following on just about every social media platform. He has nearly 2M subscribers on YouTube, 1.3M followers on Instagram, 2.3M followers on Tikok, 200K followers on Twitter, and Kevin even has more than 100K followers on LinkedIn.
In this episode, you’ll learn:

How Kevin approaches different social media platforms

How he works with brands as a one-man studio

How he developed an on-camera presence

Why CONTEXT determines whether or not your content may go viral


Full transcript and show notes
Follow Kevin on Instagram / Twitter / Facebook / TikTok / YouTube
Kevin's Website
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TIMESTAMPS
00:00 - Going Viral Isn’t Luck
01:43 - Importance of Patience
06:31 - Stop Motion Films Take A LONG Time
08:57 - Transitioning To Social Media Full Time
11:15 - LinkedIn Is Underrated For Creators
13:16 - How Kevin’s Strategy Evolved Over The Years
17:17 - How Kevin Works With Brands
19:06 - Being A One Man Studio By Design
22:56 - Managing Capacity As A Creator
26:00 - Balancing Commercial Vs Personal Work
28:51 - How To Approach Different Social Media Platforms
30:15 - You Can’t Do The Same Content Forever
32:56 - Developing On Camera Presence
34:31 - Lessons From Working On Feature Films
36:30 - You Don’t Have To Build A Community To Be Successful
37:58 - Kevin’s Stop Motion Course
39:42 - Masterclass On Shareable Content
45:26 - What Is Kevin Struggling With?
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RECOMMENDED NEXT EPISODE
→ #167: Jenny Hoyos
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