#134: Mariah Coz – Selling high-ticket programs on evergreen (without sales calls)

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EPISODE DESCRIPTION
Mariah Coz is the founder of Fearless CEO.
Mariah teaches coaches, course creators, and CEOs strategies for growing a course company that is sustainable, impactful, and evergreen.
In this episode, you’ll learn how Mariah thinks about pricing, how to design your high-ticket hybrid program, how to avoid sales calls, and why you may want to consider an evergreen offer.

Full transcript and show notes
Follow Mariah on Instagram / Twitter / Facebook
Follow Fearless CEO on Instagram / Website / YouTube
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TIMESTAMPS
00:00 - Selling WITHOUT Sales Calls
01:35 - Mariah Built Tiny Homes Before It Was Cool
03:00 - Taking In-Person Courses Online
05:30 - When Mariah Decided To Change Everything
08:21 - Organizing Webinars Is Like Being In A Punk Band
11:12 - Burnout Sent Mariah To The Hospital
12:22 - Pivoting To High Ticket Evergreen Sales
16:19 - Low Ticket vs High Ticket
17:23 - Live Launch Vs Evergreen Sales
19:57 - Are Course Prices Declining?
25:44 - Should You Sell High Ticket?
28:05 - What To Do When You’ve Underpriced Yourself
31:22 - How Big Does A Group Course Need To Be?
36:54 - Designing Your Own High Ticket Offer
42:37 - Creating Urgency In Your Offers
45:49 - Selling WITHOUT Making Free Content
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RECOMMENDED NEXT EPISODE
→ #192: I coached Ali Abdaal on building a membership
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