Episode 4: Consumer Behavior in the time of COVID-19 w/ Emily Garbinsky and Mitch Olsen

Emily N. Garbinsky is an Assistant Professor of Marketing at the University of Notre Dame's Mendoza College of Business. As a consumer psychologist, she studies how and when money can increase happiness - finding that money can positively impact happiness, consumption enjoyment, and relationship satisfaction depending on how it is managed, saved, and spent. Her empirical approach includes primary data collection, such as lab and field experiments, as well as secondary data analysis of bank transaction records and publicly available longitudinal surveys. Her research highlights how various consumer financial decisions can impact happiness by focusing on three streams of research: 1) understanding financial decision-making within romantic couples, 2) motivating individual consumers to make wiser choices with their money, and 3) helping consumers to spend money in ways that will increase their enjoyment of consumption experiences.
New York Times Article featuring Emily on Income Infidelity
Emily getting pied.
Mitchell Olsen is an Assistant Professor of Marketing at the University of Notre Dame's Mendoza College of Business. His research interests are in marketing strategy, with a specific focus on substantive issues that occur at the intersection of any, and all, of the following sub-areas: (1) Brands, (2) Innovation, and (3) ‘Green’ (i.e., environmentally sustainable) marketing strategies. Across these areas, his research program primarily focuses on how managers’ new product-related actions impact the brand, itself. For instance, an article he published in the Journal of Marketing demonstrates how “green” new product introductions impact consumers’ attitudes toward the brand.
Music sampled from Raekwon (and Method Man) - Ice Cream