#28 Don’t Aim for Sale or Profits but Happiness: Funabashiya, 200 yo Kuzumochi Maker’s Success on SNS

Funabashiya, a traditional confectionary store in Kameido, Tokyo, with a history dating back to 1805. Its signature dish, "kuzumochi," has been loved by historical story writers such as Akutagawa Ryunosuke or Nagai Kafu, and an influential samurai in Japanese history who led the Meiji Restoration,SaigoTakamori. This "long-established" Japanese confectionary store is now attracting attention from young people. The reason for this is their culture to place young people as the main players and innovation just like a venture company. They are also very creative in their marketing. Even though it is a well-established company, it is actively using SNS such as Twitter and Facebook to increase brand awareness among young people. Let’s see if their SNS strategy can reveal some trick to bring new breath in the traditional confectionery industry. https://news.goo.ne.jp/article/phpbiz/bizskills/phpbiz-20210222123153861.html
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