#226: Richard Shotton ⎼ Psychological Hacks Behind Behavior Change

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Richard Shotton is an Author, consultant, & speaker.

00:00 The Tipping Point and Behavioral Science
03:08 Making Behavioral Science Practical and Understandable
04:19 The Evergreen Insights of Behavioral Science
06:35 The Importance of Replicating Experiments
08:09 The Power of Concrete Language
10:28 Confirmation Bias and Moments of Openness
13:16 The Fresh Start Effect
15:25 The Impact of the Fresh Start Effect
19:44 The Power of Commitment and Consistency
24:15 Making Behavior Change Easier
27:18 The Need for Consistency and Habits
29:22 Adding Friction to Discourage Behavior
31:52 The Pratt-Fall Effect and Admitting Flaws
36:10 The Power of Social Proof and Scarcity
40:18 Stated vs Revealed Preferences
46:34 The Complexity of Human Behavior
50:13 The Ever-Changing Field of Behavioral Science
51:06 Debunked Study: Nominative Determinism
52:29 The Challenge of Disseminating Robust Studies
53:57 The Incentives in Academia
55:47 Surprising Knowledge: Nine Enders
58:58 The Challenge of Change
01:00:01 The Paradox of Behavioral Science
01:01:19 Wrap-up and Resources

Find Richard Here: https://www.linkedin.com/in/richard-shotton/


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