Moving the Needle with Experimentation with Andy Dempster
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Andy Dempster, Director of Business Strategy at Optimizely, joins The Association Podcast to share his journey from the association world at SME to Optimizely. We get into all of the things associations should know when it comes to DXP vs. CMS, proprietary vs. open-source platforms, content personalization, experimentation, CDP, search, and a whole lot more.
Moving the Needle with Experimentation with Andy Dempster