98: This Design Trend has to STOP!

What’s a Hobbit? Wolves have meetings? Does Gandalf actually do REAL magic? Oh and Jonathan talks about the BEST PRODUCT HE’S EVER USED. Jake and Jonathan have an email-off! Find out why adding friction and asking your customers to work is actually a good thing. Finally, buy a book that Jonathan recommends even though he hasn’t read it yet!LinksBook: The HobbitLG UltraFine 4K DisplaySuperhumanConsider.coEO NetworkBook: Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response MarketingBook: Lost and Founder: A Painfully Honest Field Guide to the Startup WorldBook: Sprint by Jake KnappBook: Make Time by Jake KnappAJ&Smart + Jake Knapp Official Design Sprint Masterclass: ajsmart.com/masterclass 🥇😯Your Hosts:Rate the show on Apple PodcastsFollow Jake Knapp on Twitter: @jakekFollow Jonathan Courtney on Instagram or Twitter: @jicecreamFollow AJ&Smart on Instagram or Twitter: @ajsmartdesignWrite into the podcast: pbc@ajsmart.comPodcast editing by Jason Sanderson: PodcastTech.comShow notes by @amrkhalifehFollow the podcast on Medium