The importance of Product Storytelling and Product Narrative with Rob Crowder

Rob Crowder, Head of Product at Nutromics joined Georgia in this episode. They spoke about the importance of having a strong product narrative and the effect that has on customers.Rob’s specialties are Product Development and Management, and he leads a talented team of technology and product people who share the same passion for revolutionising healthcare. In this episode we discuss:✓    The difference between a product story and a product narrative✓    The outcomes of having a strong product narrative✓    How and when to use a product narrative✓    User journey mapping in product development✓    Drawing everyone around the product conceptAccess the resources mentioned in this episode and connect with us... Resources:User story mapping – Jeff PattonConnect with guest:https://www.linkedin.com/company/nutromicswww.nutromics.com.au  To join The Product Edge mailing list: https://theproductedge.com.au/