Q&A | How Do You Solve for a Siloed Marketing and Sales?

Are marketers just doing a bunch of arts & crafts? Are salespeople spoiled brats? I don't want to offend anyone, but I think most folks would chuckle at this: Sales and marketing leaders don't naturally get along.

So what's the solve for a siloed marketing and sales?

Let's talk through some key steps towards holding everyone accountable to meeting our revenue goals:


Team communication responsibilities

Identify how much pipeline and revenue comes from Marketing

Defining a Marketing Qualified Lead (MQL)

Sales has tof ollow up quickly with a high degree of personalization

Establish an Service Level Agreement (SLA)


Grab the 3 Steps to a Perfect Pitch guide here https://clickhubspot.com/pitch