Brace Yourself, Quip Is Changing Everything About Dental Care

You know the drill. Quick brush in the morning, neglect the afternoon floss, and win your week with a second brush a few nights a week. Changing habits is hard, especially when it comes to dental care. Simon Enever founded Quip to fix oral care. He talks about the role of messaging in the early years, how customers are helping influence new products, and the company’s recent foray into selling offline.