How Dunkin’ Donuts Took Over the World

In 1963, Bob Rosenberg’s (MBA 1963) father asked him to become CEO of Universal Food Systems—which included a regional brand known as Dunkin’ Donuts. He was just 25 at the time. He recalls this moment in his new book, Around the Corner to Around the World: A Dozen Lessons I Learned Running Dunkin Donuts.“ Up until that point,” he writes, “the only thing I had managed were a couple of donut shops—replacing managers for their summer vacations—and a short stint supervising a cafeteria. My father’s request was breathtaking and anxiety-producing.”  Over the next 35 years, Rosenberg would turn Dunkin' Donuts into a global icon—which last year sold to Inspire Brands for a stunning $11.3 billion. And in this episode of Skydeck, Rosenberg offers a frank assessment of family donut chain wars, details near-death takeover moments, and expounds on why a donut and a cup of coffee represent much more than a simple morning pick-me-up.