The Art of Storytelling in Healthcare | Moderna Chief Brand Officer Kate Cronin and Digital Health Advisor Chrissy Farr

Marketing and communications play a critical role in securing investment and driving product and service adoption in digital health. In this special two-part episode, Steve Kraus explores the art of storytelling in healthcare with two industry experts: Chrissy Farr, a veteran digital health journalist turned venture capitalist and advisor, and Kate Cronin, Chief Brand Officer at Moderna. They discuss:What makes for a great story in digital healthThe importance of including setbacks and challenges in company narrativesThe undervaluing of marketing and communications rolesStrong digital health brands such as Livongo, PillPack, and BobbieChief Brand Officers vs. Chief Marketing OfficersLessons learned from rapidly scaling Moderna's brand during the COVID-19 pandemicThe importance of internal communications🎂 Please help us celebrate three years of the podcast by leaving us a review!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.