Why Values, Identity, and Moments Matter
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Today is all about VIM and vigor. Well, maybe not the “vigor” part. But definitely VIM. It stands for Values, Identity, and Moments. And it’s a different way to connect with your customers in order to find the people you should be talking to. The signals are out there. All you need to do is look for them. Plus, a quick review of my amazing customer experience at a venerable, New York retail establishment.
Why Values, Identity, and Moments Matter