Dr. Jennifer Aaker and Naomi Bagdonas

Dr. Jennifer Aaker and Naomi Bagdonas of Stanford Graduate School of Business discuss their new book on humor and share how a bit of levity can make stories more engaging, memorable, and impactful.--© 2020 Future of StoryTelling, Corp.Produced by Future of StoryTelling, Corp.124 West 13th StreetNew York, NY 10011Founder and CEO, Charles MelcherExecutive Producer, Carolyn MerrimanAssociate Producer, Luke Gernertin collaboration with Charts & LeisureFounder, Jason OberholtzerExecutive Producer, Mike RugnettaEditor, Garrett Crowe Mix and Music, Michael SimonelliWith special thanks to Jennifer Aaker, Naomi Bagdonas, Nicole Aw, Joy Pantorillo, Bonnie Eldon, Shannon Fanuko, Meghal Janardan, Zoe Margolis, Vanina Morrison, and Megan Worman.