What is the best way to create a segmentation/target on Facebook for web design services?

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My question is...I am doing web design, you know, landing page on websites, so I was wondering what is the best way to create a segmentation on Facebook for that? To create a segmentation? By segmentation, do you mean target?

What is the best way to create a segmentation/target on Facebook for web design services?

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What is the best way to create a segmentation/target on Facebook for web design services?
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