Ep#6 Planning for Effective Outcomes: The downfall of media measurement in comms with Karen Nelson-Field
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Not all reach is equal. In this final episode of the series, we talk about the importance of attention metrics in reach-based comms planning and its impact on effectiveness/efficiency. This series sponsored by our friends at WARC.
Ep#6 Planning for Effective Outcomes: The downfall of media measurement in comms with Karen Nelson-Field