How to Stay Relevant During the Consumer Brand Boom

Welcome Michelle Ranavat to Female Founder World!   Michelle’s the founder behind Ayurvedic beauty brand, RANAVAT. You may have seen them in Sephora, Credo, Free People, Harrod’s, or one of their (many!) other stockiest around the world. Michelle switched gears in her 30s, leaving a career in the pharmaceutical industry to launch a hair and skin line rooted in South Asian heritage.  Michelle and Jasmine chat about the launch and growth of RANAVAT, landing on Hailey Bieber’s YouTube channel, how to curate a peer mentorship group, the future of the beauty industry, plus how to stay relevant when new consumer brands are launching every minute.  LINKS Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com https://www.ranavat.com/ Book: The Effective Executive by Peter F Drucker SHOWNOTES 03:10 When to upgrade your packaging 04:20 Launch marketing idea 07:50 Getting Hailey Bieber’s endorsement 12:00 Hiring to scale 15:00 The future of the beauty industry 16:30 Setting yourself apart through clinic testing 18:10 TikTok vs Instagram  21:20 Curating a peer mentorship group chat