How to Launch a Skincare Business Like a Beauty Editor

Fashion girls know Allison McNamara as the host and fashion and beauty editor fronting content for POPSUGAR, Who What Wear, Refinery29 and ET Online. Now, she's carving out space on beauty shelves at Credo with her algae-based skincare line, Mara Beauty. Allison's the A-list influencer marketing guru we all need to hear from in 2022, having successfully cut through a very crowded beauty scene to seed her product with Hailey Bieber, Chrissy Teigen and Addison Rae, Jen Atkin, and more of the most recognised names in beauty.  ------------------------------------------------------ This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here:https://gorgias.grsm.io/fgtl7d2cuz4j Links: Never miss a Female Founder World event: www.femalefounderworld.beehiiv.com www.femalefounderworld.com  https://themarabeauty.com instagram.com/femalefounderworld instagram.com/jasminegarnsworthy