Gen Z Marketing Tips and Hitting 3 Million TikTok Followers With Nadya Okamoto, August Cofounder

Nadya Okamoto, cofounder of sustainable period care company August, is a Gen Z marketing expert. Not only is she growing the buzziest Gen Z company on TikTok (3 million followers ya'll!!), she's consulted with other consumer brands on how to reach a Gen Z customer, and also built a closed Geneva.com community of likeminded people around her mission to destigmatise periods.  LINKS This episode is brought to you by Gorgias! We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here:https://gorgias.grsm.io/fgtl7d2cuz4j SHOWNOTES 1:00 Learning the language of fundraising 2:40 Fundraising strategies to retain control and stay scrappy 8:30 Early community-building tips  10:00 Hitting 3 million followers on TikTok 10:45 Community building on Geneva 12:30 How gen z customers are different to millennials  15:45 Turning your team into influencers 16:45 Building a team  17:50 Should founders be the social media face? 21:20 What brands are resonating with Gen Z 23:00 Gen Z social media trends