Elle Liu’s Turned A Side Hustle Into The Next Big Bedding Brand

Elle Liu, founder of Eucalypso Home, is on the Female Founder World podcast with Jasmine Garnsworthy! Elle was working in corporate fin-tech alongside a ton of founders when she thought, "actually, I’d like to do that, too." She hit a million dollars in sales while still working her full time job and operating the business as a side hustle! Now 5 years since launching her own business, Elle’s sheets brand, Eucalypso, is on track to do 8-figures in revenue. Listen to Elle on the Female Founder World podcast to learn how she managed to scale her business to a million dollars in revenue without any full time and while working her full time job. In this chat we talk about paid ads, affiliate marketing, influencer marketing, how to DIY your warehouse, and when to quit your day job to take a side hustle full time. Links Check out Elle's business: https://eucalypsohome.com/?gad=1&gclid=Cj0KCQjwho-lBhC_ARIsAMpgModwV0qp76Yd8J0mR2-zLfxLoFtqGE9gwcLaGdiDG4glEpxm9wcBUdcaArxtEALw_wcB Join Elle Liu's workshop (it's free!) Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com