Chasing a Big Opportunity in Boxed Wine With Juliet Cofounder, Allison Luvera

Juliet cofounder, Allison Luvera, is on the Female Founder World podcast with Jasmine Garnsworthy! Allison's in the early days of a big opportunity: she's reinventing the boxed wine category by giving it a luxury rebrand. She just raised money from friends and family and is spending on product, PR and content create to build an elevated brand in a space that folks do not associate with luxury. Allison knew she wanted to pivot her fashion career into the wine space, and started working weekends at a wine shop while holding down a day job in marketing. It's then that her and her cofounder spotted an opportunity to reinvent boxed wine, used savings to get some traction, and then raised nearly $4 million from friends, family and angel investors. Listen to the pod to learn what they have planned, what's worked so far, and her recommendations to other brand builders. Links Come to a Female Founder World online or IRL event: https://www.femalefounderworld.com/events  Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber and join the group chat: https://bestie.femalefounderworld.com/ Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Shop Allison's brand: https://drinkjuliet.com/