#161 - Behind the Seams of Alpine Fit with Jen Loofbourrow

Text the show!Jen Loofbourrow is the Owner and Founder of Alpine Fit, a baselayer-focused brand that offers multiple fit options in a custom odor-resistant fabric.  Jen joins the show to talk about her background in the outdoors, why she launched a baselayer clothing brand, why proper fit is so important, and much more!Show Notes and LinksPCT Days recap Getting involved with the long-distance crowd Seeing products in the wild for the first time Why start a base layer brand? Jen’s custom fabric for Alpine Fit Jen’s outdoor backstory Learning how to pack the essentials Having options, but not TOO many options Emory’s vision of a perfect outdoor store On customers wanting a personal connection The importance of offering multiple fit options How Jen manages fit options Tailoring from Alpine Fit The building blocks of Alpine Fit The importance of a proper fit Bushwhacking Leggings Jen’s perfect layering system How to follow up with Jen and Alpine Fit https://www.facebook.com/alpinefitco https://www.instagram.com/alpinefitco/ https://www.youtube.com/@alpinefit https://www.linkedin.com/company/alpinefitcoSupport the Show.Thanks for listening! Check out the links below to learn more, connect, and support the show. www.byland.co Join the newsletter Beginner backpacking course Support the show emory@byland.co