Why data management is the unsung hero of creative businesses -- Jonathan Parks // ALIBI Music

Jonathan Parks, Founder and Executive Producer at ALIBI Music, talks about how to use data to improve your content management strategies. Data management ensures that valuable assets are well-organized, easily searchable, and accessible when needed. For that reason, companies like ALIBI Music leverage data management to help their clients navigate its vast database and find the music assets they need for their production projects faster. Today, Jonathan discusses why data management is the unsung hero of creative businesses.Connect With: Jonathan Parks: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn //  Twitter