Utilizing analytics to drive effective campaigns -- Caitlin Wiggins // Liquified Creative

Caitlin Wiggins, Marketing Director at Liquified Creative, explores specific ways to leverage data to optimize your marketing decision-making. Marketing takes place across multiple channels, and without the ability to aggregate the data from those channels, it’s challenging to make informed decisions about where to invest our marketing dollars. However, analytics platforms enable us to consolidate and analyze data from multiple channels in one place. Today, Caitlin discusses using analytics to drive effective campaigns.Connect With: Caitlin Wiggins: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn //  Twitter