Using consumer insights data to improve CX -- Sam Torres // The Gray Dot Company
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Sam Torres, Chief Digital Officer at The Gray Dot Company, shares her insights on optimizing customer experience data insights and privacy regulations. Traditionally, consumer insights came from costly and time-consuming market research reports. However, the digital landscape, powered by AI and machine learning, allows us to swiftly access and understand consumer mindsets, significantly speeding up the process. Today, Sam discusses using consumer insights data to improve customer experience.Connect With: Sam Torres: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDiedre Downing: Website // LinkedIn // Twitter
Using consumer insights data to improve CX -- Sam Torres // The Gray Dot Company