Going beyond demo & psychographics to understand human motivations -- Bryan Gernert // Resonate

Bryan Gernert, CEO of Resonate, explores understanding AI-driven insights in marketing and human motivation. As AI continues to evolve, it's not only about envisioning what's possible but actively shaping what you're doing on a daily basis. The current state of AI in data-driven marketing opens up an exciting path toward enhanced strategies and meaningful engagement with consumers. Today, Bryan discusses the current state of AI in data-driven marketing.Connect With: Bryan Gernert: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn //  Twitter