S3. EP.37 - Ashunta Sheriff Beauty's Viral Product Sold Out on Day 1

In this episode, Delina has a conversation with Ashunta Sheriff-Kendricks, a trailblazing makeup artist with over 20 years of experience in the beauty industry. Known for her signature “Glow” and “less is more” approach, Ashunta has worked with some of the biggest names in Hollywood, including Zendaya, Alicia Keys, Rihanna, and Taraji P. Henson. She shares her journey from learning under industry legends like Laura Mercier to launching her own brand, Ashunta Sheriff Beauty, and the challenges she faced in building a business from the ground up.

We explore Ashunta’s experiences as a celebrity personal makeup artist and her exciting venture into entrepreneurship, including launching on QVC, where she showcased Ashunta Sheriff Beauty to a wider audience. Ashunta also opens up about her commitment to wellness, the importance of healing, and the power of speaking your truth—key lessons she’s embraced throughout her career. We also discuss how going viral can change your life in an instant and the resilience needed to navigate those pivotal moments.

Whether you’re an aspiring entrepreneur, a beauty enthusiast, or someone seeking inspiration, this episode is packed with valuable insights and heartfelt advice. Join us as Ashunta shares the wisdom she’s gained from her incredible career and how she continues to innovate, heal, and empower others in the beauty industry.

More about Ashunta:
Ashunta has over 20 years creating her own signature flawless clean beauty technique. Some of Ashunta’s teachers and mentors are Vincent Longo, Laura Mercier, Charlie Green and Pat McGrath where she assisted on their teams for high fashion runway shows world-wide. The tools she’s learned have been invaluable making her one of today’s top makeup artists constantly sought out to report the hottest trends in beauty as well as give expert beauty tips. She has also worked with companies like Dior, Biore, Codex Beauty, Armani Beauty, Mary Kay, Cover Girl, Nair, Simple Beauty, Milani, Elizabeth Arden, Loreal, Smashbox, Jane Iredale and many more from collaborations to product development, making her a Global Makeup Educator and TV Personality. Ashunta’s work has graced the covers of top worldwide publications, every major red carpet event, #1 shows on TV, Major blockbuster movies, TV commercials, Music videos and the list continues.

Ashunta has worked with some of today’s hottest and biggest stars such as Zendaya, Janelle Monae, Rihanna, Taraji P. Henson, Tracee Ellis Ross, Alicia Keys, Tessa Thompson, Tika Sumpter, Jennifer Hudson, Sharon Stone, Marisa Tomei, Ciara, Jazmine Sullivan, P.Diddy, Usher, Jay Z, Swizz Beatz, Denzel Washington, and Basket Legend Michael Jordan.

Ashunta is most proud of being a mentor to many of today’s top makeup artists. She is not only passionate about her work, but equally passionate to give back to young artists and especially women of all walks of life.

Ashunta has worked in all mediums of makeup from Broadway, Fashion, Editorial, and Red Carpet. Ashunta is amongst the leaders in the “New School” of makeup talents creating timeless beauty and fun new trends with every brush stroke.

Connect with Ashunta:
Instagram @ashuntasheriff
TikTok @ashuntasheriffkendricks
Shop @ashuntasheriffbeauty at www.ashuntabeauty.com and in select stores:
Black Beauty Collective (Chicago and LA)
Manhattan Wardrobe supply (NY)
Makeup alter in Nashville (TN)
glow +Flow Beauty (LA)
Friends in Beauty (LA)
Shop the Diamond 3-pc sponge set at Marshall’s and TJ Maxx.

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