How Tieghan Gerard Gained 5M Instagram Followers Without a Social Media Strategy

Tieghan Gerard launched her blog Half Baked Harvest when she was just 19 years old. Just over 10 years later, she’s got 5 million followers on Instagram, and her website averages that many viewers per month—if not more. The self-taught chef, recipe maker, and food stylist sits down with Jaclyn on today’s episode to discuss pivoting career paths, the process of getting a cookbook deal, and her social media strategy—plus, what it’s like working with her mom as her business partner.   RESOURCES: To connect with Tieghan Gerard click here Or find her @halfbakedharvest on Instagram To connect with Jaclyn Johnson click here To follow along with Create & Cultivate click here To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)   This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode. Visit culture.io/resources to subscribe to the newsletter and receive regular culture insights.  Produced by Dear Media See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.