EADEM Co-Founders Alice Lin Glover and Marie Kouadio Amouzame On Pivoting From Tech to Beauty, Saying No Venture Funding, and the Power Of Building Community

Joining us this week on Founder Files is Marie Kouadio Amouzame and Alice Lin Glover, co-founders of Eadem, a clean beauty brand designed with the unique needs of melanin-rich skin in mind. Marie and Alice are friends who met while working at Google, branding some of the world’s most high-profile apps. After realizing they had a mutual love of skincare that involved frequently swapping product knowledge, it became apparent there was a gap in the market for more inclusive, clean beauty. So together they set out to build Eadem, a brand pioneering what they call “Smart Melanin Beauty”—a combination of science-backed ingredients and heritage botanicals that effectively and gently care for skin of color. Listen in as they share their journey of navigating the start of their bootstrapped business during a pandemic while both becoming new moms. This episode is chock full of major takeaways that you won't want to miss…. RESOURCES:Follow EADEM on IG here.To connect with Jaclyn Johnson, click here.To follow along with Create & Cultivate, click here.To check out our membership program, Insiders, designed for go-getters and game-changers like you, click here.  This episode is Produced by Dear Media with research and creative production by Ali Alquiza.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.