Episode 135 - Navigating Trust and Succession in Family Businesses with Jonathan White

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your customer with a unique and immersive buying experience.Click here to schedule a free demo: https://geni.us/Shop-WareUtilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.Click here to get started: https://geni.us/PartsTechTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros! Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros In this episode, recorded live at the Ratchet and Wrench Management Conference 2023, David and Lucas sit down with Jonathan White, the owner of Phil's Pro Auto Service in Greely, CO. We dive into topics ranging from the dynamics of small towns affected by oil production to the importance of trust in a family business. Jonathan shares his transition from employee under his father to becoming the owner and the progression the business has made under his leadership.00:03:00 Want a Lucid? Congrats! They're awesome!00:07:38 AG support and tech sectors cause town growth.00:13:05 Inflated salaries approved after increasing taxes.00:21:35 Luxurious tasting with aged cheese and scenic view.00:25:27 Weird off-the-beaten-path restaurant with fantastic food.00:32:44 College graduate falls into the successful car business.00:37:08 Trust in Dad's business, legacy, backing off.00:40:43 Tech burnt out, low wages, now successful.00:45:54 Improving processes, maximizing efficiency, maintaining reputation.00:53:42 Decline in automotive technicians; perception unchanged.00:56:36 Long diagnostic process, uncompetitive price for repair.01:05:13 Business model like Congress paying off special interests. Future generations will suffer consequences.01:08:32 Oil change controversy: quality vs. cheaper options.01:12:26 Use cheap parts, deceive clients, and get the job.01:21:57 Coupons, mailers, discounts, no cheap oil changes.01:24:33 Trade in after two years hold for 7.