Episode 114 - Product Technical Specialist for Diagnostics at Matco Tools Jake Fruth

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your customer with a unique and immersive buying experience.Click here to schedule a free demo: https://geni.us/Shop-WareUtilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.Click here to get started: https://geni.us/PartsTechTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros! Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros David and Lucas sit down with Jake Fruth, Product Technical Specialist for Diagnostics at Matco Tools at ETI Tool Tech 2023.Topics Discussed:The start of the podcast. (0:00)How did you get started in the industry? (2:21)Sharing your thoughts on the pay. (7:20)The cost of running the business. (11:56)How we’ve devalued the diagnostic process. (14:47)Giving away diagnostic time devalues time. (19:28)Looking around for a shop to work for. (25:19)The importance of having a long-term customer. (26:44)Short-term vs long-term savings. (32:08)The hybrid system. (39:19)Paying your employees well enough to make good choices. (40:39)Paying hourly vs flat rate. (43:19)Pitching the idea to the shop. (51:03)The mindset of the technician. (54:57)How to improve the image of the industry? (57:54)The problem with people who teach this model. (1:04:35)The power of forgiveness. (1:08:11)