Episode 110 - The Cost of Cheap Auto Repair with Kent and Cecil Bullard

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your customer with a unique and immersive buying experience.Click here to schedule a free demo: https://geni.us/Shop-WareUtilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.Click here to get started: https://geni.us/PartsTechTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros! Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Are you really helping customers by keeping your prices "affordable"?What's the real cost of cheap auto repair? Kent and Cecil Bullard of the Institute for Automotive Business Excellence offer their perspective from Vision KC 2023. [00:02:15] Artificial sweeteners and health.[00:04:29] Erythritol causing heart attacks.[00:07:38] Charge for your time.[00:09:44] Paying Technicians Fairly.[00:15:28] Shortage of skilled technicians.[00:16:33] Charging for diagnostic time.[00:19:13] Car repair horror stories.[00:23:31] Lack of training for technicians.[00:26:00] Wrong client incident.[00:29:47] Fixing the industry.[00:32:32] Education and Experience.[00:37:21] Toxicity in the workplace.[00:38:56] Communication problems in the industry.[00:43:29] Negative shop talk.[00:45:03] Fracturing the industry.[00:49:38] Backbiting and Communication in the Industry.[00:51:41] Technical knowledge gap.[00:54:12] Training and mentoring technicians.[00:57:20] Building a Skilled Workforce.[01:00:49] Finding Solutions for Industry Issues.[01:03:58] Low Technician Wages.[01:07:19] Warranty times and manufacturers.[01:10:23] Balancing tech efficiency and pricing.[01:13:44] Specializing in car repair.[01:16:09] Unrealistic expectations in trade schools.[01:20:24] Revenue over hours.[01:21:43] Meeting customer expectations.[01:24:24] Work boundaries and accountability.[01:27:29] Employee productivity and expectations.[01:30:35] Working on cars.