Episode 108 - Chris Jones - Editor of Ratchet & Wrench

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your customer with a unique and immersive buying experience.Click here to schedule a free demo: https://geni.us/Shop-WareUtilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.Click here to get started: https://geni.us/PartsTechTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros! Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros In this episode, David and Lucas sit down with the editor of Ratchet and Wrench, Chris Jones.Chris discusses legacy, planning for the future, and shares his unique perspective on the automotive industry after spending time at non-automotive publications.What were you doing before you were working for Ratchet & Wrench? 0:01David’s perspective on the value of coaching companies and shops doing the right thing right now. 4:27Hiring the Offensive Coordinator for the Kansas City Chiefs. 7:18What happened in New York with the Giants. 11:38It’s all about dominance to Tom Brady. 19:05The importance of having a vision for your business. 25:26You have to have a great attention span to listen. 30:23Shop Owner gets this magazine. 33:50Why would you show up and be like, “I got nothing to learn here?”. 38:13What’s the point of putting an apprenticeship program in? 43:10What’s the biggest issue in the industry? 45:17Pittsburgh’s luck has not been good recently. 50:17Are we making them promises that we can’t keep? 54:33The importance of having a plan for the future. 57:17The white picket fence speaker’s story. 1:02:54