Episode 166 - Automotive Training Failures With Dominick Marquez

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your customer with a unique and immersive buying experience.Click here to schedule a free demo: https://geni.us/Shop-WareUtilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.Click here to get started: https://geni.us/PartsTechTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros! Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros In this episode, Dominick Marquez joins hosts David and Lucas to discuss the inner workings of dealership training in the automotive industry. They express frustration with the lack of effective communication at dealerships, highlighting the disconnect between customer expectations and service delivery. Marquez emphasizes the value of independent shops in fostering genuine customer relationships, contrasting them with dealership practices. 00:00 Promised tech education turned out to be a scam.05:41 Transition from a job in the machine shop to automotive passion.12:06 Promoted to shop foreman, learned business management.17:38 Peter Orlando solves Ford's trouble codes mix-up.21:33 Car communication issue solved by unplugging connector.29:15 Technician demands hourly pay for high voltage repairs.33:20 Module replacement makes consumer repairs more accessible.40:48 Consumer ignorance about vehicle maintenance and repairs.46:00 Consumers were surprised by standard car battery maintenance.51:59 Mechanics and technicians have distinct roles.58:03 Understanding technician vs. mechanic, the importance of training.01:01:46 Manufacturers may unintentionally train future competition.01:09:27 Discussion about dealership service and exclusivity.01:10:34 Dealerships lose customers due to poor communication.