Why Marketing Works: How Dollar Shave Club Dominated DTC

Dollar Shave Club, the disruptor of the grooming industry, didn't just take on the giants; it redefined the game. In 2012, armed with a modest budget of $4,500, the company launched a viral YouTube video that crashed their website to an overwhelming response. 
How? 
By brilliantly touching on customer pain points and shifting from selling a product to selling a lifestyle brand. In this solo pod, co-host Aidan Brannigan reveals how Dollar Shave Club captured its market with the power of humor and a foolproof marketing strategy backed by behavioral science.
Tune in to find out what turned Dollar Shave Club from a marketing underdog to an industry titan. 

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Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan

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LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
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