281 - “How Do I Build Community”, with Erika Joy Erb

A LIVE podcast recording with a CMO?? YESSS.

I sat down with CMO of United Way of Greater Philadelphia, Erika Joy Erb, LIVE at Digital Summit to jump right into community building.

UGC, maintaining brand integrity while scaling Marketing efforts, and practical tips on enhancing community engagement, this episode dissects it all.

Get your pumpkin spiced latte, and hit play.

18:02 Authenticity in Storytelling
25:14 Email List Management Strategies
29:38 Importance of a Brand Playbook
30:21 Simplifying Marketing Jargon
40:29 Launching a Community: Key Considerations
56:00 Consistency in Marketing

Follow Erika:
LinkedIn: https://www.linkedin.com/in/erikajoyerb/

Follow Digital Summit:
LinkedIn: https://www.linkedin.com/company/digitalsummitseries
 
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YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com