276 - Can You Use Fiction In B2B Marketing? A Chat With Ian Faison.

Fiction is one of the most consumed forms of content and entertainment in the world, yet there isn’t much crossover into the world of B2B.
Leaning heavily on educational content, templates, and guides is the way of old B2B Marketing, the brands crushing in 2024 are striking the perfect balance between education and entertainment.
And today’s guest Ian Faison has a few HOT TAKES around taking big swings, cutting through the noise, and the role that fiction could play in B2B Marketing in the upcoming years…
So let’s hear him out.
02:24 The Concept of Edutainment in Marketing
05:03 Creating Engaging Fictional Content 
11:57 B2B Marketing Done Right
17:04 The Importance of Serialized Content
33:20 Final Thoughts and Takeaways

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LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
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