270 - How to Monetize a Podcast, with George Macdonald

Anyone can start a podcast. But not anyone can monetize one.
I’m chatting with George Macdonald, Partnerships Lead at the High-Performance Podcast, to explore the ins and outs of podcasting. How can you create more authentic partnerships within this dynamic medium?
Discover the formats and content that resonate best with podcast audiences, and learn the most effective strategies for podcast promotion. George shares his expertise on monetizing podcasts and explains the importance of brand alignment in successful partnerships.
Learn how to create more signal, and less noise by deepening your connection with your brand partners and podcast audience.
 
00:01:53 - Creating High-Performance Podcasts for Partnerships
00:06:16 - UK Sees Massive Growth in Podcast Consumption
00:09:51 - Brands Utilizing Podcasts for Advertising
00:15:46 - Podcasting Boosts Client Consideration and Awareness
00:17:42 - Promote Podcasts Across Various Channels
00:22:30 - Podcast Talent: Engaging and Relatable
00:24:36 - Balancing Ads and Content in Podcasts
00:27:40 - Qualities for Successful Podcast Partnerships
00:30:55 - Questions to Ask Before Podcast Sponsorship
00:32:25 - Podcasting: The Best Medium Out
 
Follow George:
LinkedIn: https://www.linkedin.com/in/george-macdonald-980b96152/?originalSubdomain=uk
Podcast: https://www.thehighperformancepodcast.com/
 
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com